Dear CMO’s and CEOs,

Creating content that resonates with your target audience is critical to the success of any marketing campaign. But with so many channels to consider, it can be challenging and time consuming to come up with fresh and engaging ideas that work across all platforms.

Note: Skip ahead to Step 4 to copy-and-paste the yellow highlighted copy into Open Ai (if you don’t have the time, or care to read this).

That's why I’ve created a Chat-GPT prompt that can help your company generate content at scale, and for multiple channels. This singular prompt is designed to help you quickly come up with copy for various mediums, including postcards, letters, display ads, video, and email newsletters.

In addition to the generative copy created for your campaigns, this prompt acts as your marketing departments cheat sheet for multi-channel word and character limits. For example, a 6x11 postcard prompt would include different front and back character counts / word limits versus a 4X6 postcard because of the size.

Here is what a 6X11 postcard prompt looks like:

Note: This prompt is an excerpt of the much larger multi-channel prompt below and is missing the creative instruct step.

6X11 postcard with no more than 110 words using the AIDA copy framework and the following format.

Front Headline: 10 words
Front Sub-headline 1: 15 word limit
Front Sub-headline 2: 15 word limit
Front Call to Action: 15 word limit
Back Headline: 15 word limit
Back Sub-headline 1: 15 word limit
Back Sub-headline 2: 15 word limit
Back Call to Action: 15 word limit

Editor Side-Note: More Copywriting Framework

We used the AIDA framework but there are several popular headline writing frameworks used by copywriters to craft compelling headlines. Here are few others to experiment with:

1. AIDA: Attention, Interest, Desire, Action

2. PAS: Problem, Agitate, Solve

3. FAB: Features, Advantages, Benefits

4. How-To: Describes how to do something or solve a problem

HOW TO IMPLEMENT?

STEP 1

Specify the creative output you are looking to create content around.

For Example: The top real estate prompts according to Chat-GPT:

1. What are some common mistakes to avoid when buying/selling a home?

2. What are the most important factors to consider when choosing a real estate agent?

3. How can you improve your chances of getting your offer accepted in a competitive housing market?

4. What are the current real estate trends in your local area?

5. How do you know if you're ready to buy a home?

6. What are some creative ways to finance your home purchase?

7. How can you increase your home's value before selling?

8. What are some benefits of owning vs. renting a home?

9. What should you expect during the home buying/selling process?

10. How can you find the right neighborhood to fit your lifestyle and budget?

Step 2

Create an irresistible offer for each output.

For Example: Irresistible offers based on the real estate prompts provided.

1. Common mistakes to avoid when buying/selling a home: Get a free consultation with one of our experienced real estate agents and receive a customized guide to help you avoid the most common mistakes when buying or selling a home.

2. Choosing a real estate agent: Sign up for our services and get a free home appraisal from one of our expert agents, so you can get an accurate idea of your home's value and make informed decisions.

3. Getting your offer accepted in a competitive market: Use our services to get pre-approved for a mortgage and we'll also provide a free home inspection to make sure you're putting in a strong offer.

4. Real estate trends in your local area: Subscribe to our newsletter and get regular updates on the latest trends in your local real estate market, including changes in home prices, inventory levels, and buyer/seller preferences.

5. Knowing if you're ready to buy a home: Sign up for our homebuyer education program and get access to personalized coaching and resources to help you assess your readiness to buy a home, including credit counseling and financial planning tools.

6. Creative ways to finance your home purchase: Use our services to get access to exclusive financing options, including low-interest loans, down payment assistance, and other incentives that can help you save money on your home purchase.

7. Increasing your home's value before selling: Let our team of home staging and design experts help you showcase your home's best features and attract more buyers with a free consultation and customized plan for enhancing your home's value.

8. Benefits of owning vs. renting a home: Attend one of our free homebuyer seminars and learn about the many benefits of owning a home, including potential tax benefits, long-term financial stability, and greater freedom to customize your living space.

9. What to expect during the home buying/selling process: Use our services and we'll guide you through every step of the process, from pre-approval and house hunting to negotiations, inspections, and closing – and we'll provide regular updates and support along the way.

10. Finding the right neighborhood: Let our experienced agents help you find the perfect neighborhood for your lifestyle and budget with a free personalized neighborhood tour and customized recommendations based on your preferences.

Step 3

Attach Step #1 and #2 copy after the following prompt copy:

Prompt copy:

“Write content for the following deliverables using the AIDA framework and stay within all word limits and character counts for the following creative”…

If we were to use real estate prompt #10 from above it would look like this:

Write content for the following deliverables using the AIDA framework and stay within all word limits and character counts for the following creative: [Step1] How can you find the right neighborhood to fit your lifestyle and budget? [Step2] Finding the right neighborhood: Let our experienced agents help you find the perfect neighborhood for your lifestyle and budget with a free personalized neighborhood tour and customized recommendations based on your preferences.

Step 4 - Create A First Draft

Now copy and paste the “deliverables needed” into the prompt. The deliverables needed section is pre-configured according to IAB (Advertising Bureau) best practices, and trial & error.

Copy and Paste the highlighted: Only change what is in brackets (if need be).

Write content for the following deliverables using the [AIDA] framework and stay within all word limits and character counts for the following creative:

[How can you find the right neighborhood to fit your lifestyle and budget?] [Finding the right neighborhood: Let our experienced agents help you find the perfect neighborhood for your lifestyle and budget with a free personalized neighborhood tour and customized recommendations based on your preferences.]

Deliverables Needed:

6X11 postcard with no more than 110 words using the AIDA copy framework and the following format.
Front Sub-headline 1: 15 word limit
Front Sub-headline 2: 15 word limit
Front Call to Action: 15 word limit
Back Headline: 15 word limit
Back Sub-headline 1 : 15 word limit
Back Sub-headline 2: 15 word limit
Back Call to Action: 15 word limit

""Letter:
Headline: 15 word limit
SUb-Headline: 15 word limit
Body: 105 word limit
Call to action: 15 word limit""

""Display Ad 320 X 50:
Headline: 30 characters
Body: 45 characters
Call to action: 30 characters""

""Display Ad 300 X 250:
Headline: 30 characters
Body: 45 characters
Call to action: 30 characters""

""Display Ad 300X50:
Headline: 30 characters
Body: 45 characters
Call to action: 30 characters""

""Display Ad 1024X768:
Headline: 30 characters
Body: 60 characters
Call to action: 30 characters""

""Display Ad 1800X1800:
Headline: 60 characters
Body: 120 characters
Call to action: 60 characters""

""15 Second Video Copy:
Hook: 15 word limit
Body: 15 word limit
Call to action: word limit""

""30 Second Video Copy:
Hook: 20 word limit
Body: 40 word limit
Call to action: 20 word limit""

""Email:
Subject Line: 15 word limit
First Sentence: 15 word limit
Body: 45 word limit
Call to Action: 15 word limit""

""Blog:
600 word limit | SEO Keyword Ranking = : """ 

Step 5

Now that you have your bad “first draft” out of the way you can use additional prompts to improve the channel copy one by one. However, over the next few weeks I will be emailing plug and play prompts that will help you enhance the copy output for each channel, so you don’t have to do this on your own.

Once enhanced we will show you how to personalize the copy to every homeowner, and give you the same data personalization frameworks the top marketing agencies use with Fortune 500. Implementing this with an agency would cost you thousand of dollars, with 12 month commitments, costing many more thousands, we will show you how to implement this over the coming months for free, and autonomously.

By using variable data in all marketing campaigns you can take the most generic Chat-GPT copy and super-charge your marketing to get results that only the top 1% of paid experts are getting.

Don't let a lack of inspiration or time hold you back from creating great content. Use our prompts to jumpstart your marketing efforts and generate results across multiple channels.

We look forward to seeing the fantastic content you create!

Can’t Wait For The Enhanced Prompts?

If you don’t want to wait for the how to guides, for channel specific prompt enhancements, reply to this email with your prompt output and I will enhance the content for you and add data variables fields!

Want Us To Do Everything For You?

Reply with the content you need and we will do it all for you! The first one is completely on the house.

Do me a favor, if you find this helpful let me know please!